In this section
It is the policy of The Royal Children's Hospital (RCH) to
respond to appropriate and reasonable media questions/inquiries effectively,
accurately and on a timely basis to help promote public understanding of our
services, activities and issues. Responsibility for media engagement and
strategy rests with the Executive Director Communications and delegated to the
Manager Media Engagement and Strategy, part of the Corporate Communications
team in the Division of Communications. All media inquiries are managed and
responded to centrally via this process.
In order to assist media in their role, as well as support
staff who may be contacted by the media, Corporate Communications provides a
365 day on call role roster, available through the RCH switchboard.
The advisors in Corporate Communications are experienced in
managing and assessing the media opportunity, identifying the most relevant
spokesperson and ensuring that all necessary approvals and consent requirements
are considered in developing a response.
Corporate Communications manages both reactive and proactive
Staff are reminded that all terms of employment state that
failure to follow hospital policies and procedures may lead to disciplinary
Includes all forms of media, print and electronic.
: Includes all those outside the hospital who offer or provide any form of support to the hospital, its patients, its staff, its research or its fund raising activities.
Includes professional associations, peak bodies, disease specific or clinical support groups.
Includes those who are located on-site at RCH and generate publicity independently.
RCH policies and procedures are integral to the RCH achieving its vision of being a "GREAT children's hospital, leading the way."